Forbes contributor Shama Hyder writes in her article, “7 Things You Can Do to Build an Awesome Personal Brand,”
… today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf.
Google yourself and see what you find. For good or bad, this online advertisement of you can affect your job search. You can improve your online standings by doing several things, like creating a vibrant LinkedIn profile, being professionally active on Twitter, or networking with alumni through online platforms. The counselors at University Career Services can help you develop a marketing plan that promotes your brand. You can start by reviewing these resources on our web page:
Social networking: https://careers.unc.edu/students/networking-and-social-media/social-networking
Using LinkedIn: https://careers.unc.edu/students/networking-and-social-media/how-use-linkedincom
Reppler social media monitoring service: https://careers.unc.edu/students/resources/reppler
Find out about upcoming Branding workshops/events offered by University Career Services at UNC-CH, at http://careers.unc.edu.